Instacart is a grocery delivery platform operating in the U.S. and a leading grocery technology company in North America, providing same-day delivery and pick-up services. Customers order through the app or website; "Instacart Shoppers" then shop and deliver items, often within hours. The platform partners with over 1400 retailers, including grocery stores and other retail outlets, but does not hold inventory. While a basic account is free, a paid Instacart+ membership offers benefits such as reduced fees and free delivery for orders over $35.